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Product Strategy for High Technology Companies by Michael E. McGrath,

BACK COVER] Product Strategy for High Technology Companies2nd EditionMichael E. McGrath [CATEGORY] Management [HEAD] How Today's High-Tech Leaders--Microsoft, Intel, Motorola, 2nd edition marketing plan that work and Others--Continue their Dominance in an Increasingly Competitive Marketplace. Companies looking to make a mark in today's crowded high-tech battlefield need two primary elements: a distinctive product 2nd edition marketing plan that work and a powerful product strategy. Without both, they simply won't survive.Product Strategy for High Technology Companies, 2nd Edition, is today's only book on product strategy written specifically for high-tech companies. Updated 2nd edition marketing plan that work and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies 2nd edition marketing plan that work and techniques that include: - An in-depth examination of the market-proven Core Strategic Vision (CSV) 2nd edition marketing plan that work and Market Platform Plan (MPP) Frameworks - Case studies examining 14 unique differentiation strategies--what worked, what didn't, 2nd edition marketing plan that work and why - More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning--at the time--failure of Osborne The opportunities in today's wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders--and discover techniques to carve out your own area of expertise 2nd edition marketing plan that work and success--with Product Strategy for High Technology Companies. [FLAP COPY] Product Strategy for High Technology Companies2nd EditionMichael E.
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