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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity by Jean-Noel Kappferer,

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Reinventing the Brand by Jean-Noel Kapferer,

Reinventing the Brand: Can Top Brands Survive the New Market Realities?
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Joykeep Jeans - Joykeep Jeans (or Jkeep) is a Korean clothing manufacturer and jeans label. Joykeep is a maker of knockoff versions of brand name labels like Levis.

Mudd Jeans - Mudd Jeans is a women's jeans brand marketed as being popular for its discounted prices, happy-go-lucky stylings, and affinity toward the more playful aspects of life.

Wide leg jeans - Wide leg jeans were popularized in the mid-to-late 1990s by teenagers trying to achieve an "alternative" style. The quintessential wide leg jean brand was JNCO, though other youth-oriented clothing companies manufactured them as well.

Wrangler Jeans - Wrangler is one of the oldest and most popular jeans brands in the world. The brand is owned by the VF Corporation, who also own Lee, JanSport and The North Face, amongst others.

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